The Science of Storytelling

I’m still in the first chapter of this book and I already know I will be quoting from it and using the knowledge contained within endlessly. It’s fascinating.

It's also beautifully written, “Brain scans reveal that curiosity begins as a little kick in the brain’s reward system: we crave to know the answer, or what happens next in the story… This pleasantly unpleasant state, that causes us to squirm with tantalised discomfort at the delicious promise of an answer, is undeniably powerful”

Read it…

#staycurious