The difference between losing and winning bids often hinges on the smallest details. Do you truly know the customer? What will you do to beat the competition? Does your solution give you a competitive edge? Are you ready to win?

We work with you to make sure you’re ready to compete and win. We use our independence and curiosity to constructively challenge and play the role of a critical friend. You’ll hear us say “so what” repeatedly as we seek to trigger creative thought and avoid complacency.


We use our hands-on experience of capture management and our understanding of psychology to focus on what really matters – producing a compelling bid that resonates with the customer, beats the competition, plays to your strengths, and is viable in delivery. It’s reality over theory.

win strategies

Developing actionable win strategies

This isn’t shiny shelfware that's forgotten about when the tender arrives. We use a structured approach to derive the actions needed to win the bid and craft the messaging that shouts “why you”.


We help find the sweet spot between what the customer cares about, the competition, and your own capabilities – and we make sure this endures through the bid and beyond.

capture management

Positioning you to win

Capture isn’t an exact science – it’s an art. It's about opportunity management to make sure you're prepared and positioned to win.


We implement, lead or coach a capture management capability tuned to your organisation, making winning bids a sustainable habit.


How not to lose

Where win strategies focus on how to win, pre-mortems focus on how not to lose. Combined, they’re incredibly powerful.


We challenge you to identify and respond to the potential causes for losing before you begin, giving you time to take preventative action and avoid the dreaded "if only..."

BidCraft is Cyber Essentials certified
We offset our carbon footprint via Ecologi
BidCraft is registered with JOSCAR
BidCraft is part of the Ariba Network

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Bid Craft Ltd is a company registered in England & Wales

Registered No. 10795452

Registered Address: Fifth Floor Castlemead, Lower Castle Street, Bristol, BS1 3AG

United Kingdom

© Bid Craft Ltd 2021. All rights reserved.